Market Assessment Studies

India’s economic growth has led to rapid urban regeneration to match growth in the country. The constant shift in urban economics across different cities in India makes it imperative to understand the development impact of new projects on the market and vice-versa. The horizon poses challenges for Institutions, investors and developers’ expansion into India’s growing real estate market.

The Cushman & Wakefield India Consulting team’s expertise in market research and analysis aims to assess the market potential of regions for our clients. Our services may vary from city overview studies and strategic location analysis to market potential assessment for innovative real estate formats:

Our clients include are institutions, developers, corporate, investors/funding bodies & government/quasi-government bodies with requirement to obtain an understanding of market dynamics for their development based expansion activities.

Obtaining an understating of relevant market dynamics

Ascertaining real time market information is an integral part of any business decision making and accordingly lays the requirement of our clients in obtaining relevant market inputs. The multi city market presence of our Consulting team provides the basis for servicing client requirements from both macro-economic perspective and regional/location centric advisory.

Evaluation of locations to provide strategic direction and/or entry strategies

The emphasis for any expansion plans is based on an accurate understanding location dynamics in order to frame value creating strategies. Cushman & Wakefield can derive from its wealth of market knowledge and understanding to develop customised value propositions for clients.

How We Can Help

Market research / analysis

Enabling information and/or undertaking analysis in this service offering includes providing city briefs / regional overviews, demographic and economic overview, location mapping, competition analysis, key demand drivers, pricing trends and analysis, identification of regional opportunities and challenges, multi-city comparisons and assessment of regulations/policies.

Strategic location & entry strategy assessment

Expansion plans & entry strategies across sectors require detailed study on market activity and accordingly we provide information on market potential assessment, local trade/business characteristics, end user/occupier insights and expectations, development initiation strategy, organic and inorganic growth strategy, regulatory environment assessment, financial modelling/analysis, competition mapping, positioning/marketing strategy and risk assessment with mitigation strategy.

Experience & Resources

Our experienced team of professionals have been involved in providing advisory with market coverage of 50+ cities across India. Broad based database of information which is periodically updated with hands on experience in tracking development in the market provide us with the confidence to deliver valued advisory.


Khurshed Gandhi

Khurshed Gandhi

Managing Director

Phone +91 22 42231600

Contact me

Case Studies